Our Company

The Story of “Holy Roots”

Our story began in early 2001, but its roots run much deeper. We are the third generation of a family devoted to the art of wool weaving and handcrafted heritage. With passion and pride, we’ve carried this legacy forward, weaving it into every piece with authenticity and creativity.

Our journey started in Mukawir, a heritage village nestled along the King’s Highway, near the sacred sites of Mount Nebo and the Jordan River. In this land rich with history and spirituality—among warm stone houses and generations of craft—we took our first steps. It was here, where hands wove and eyes admired the work of tradition, that the identity of “Sacred Roots” was born.

Today, after years of passion and refinement, we continue the journey. The third generation not only weaves but also designs, innovates, and delivers our creations to bazaars and markets across Jordan and beyond, reaching the wider region.

“Sacred Roots” is not just a brand—it’s a living story, told through threads of the past and revived with the spirit of art and heritage.